Rose Prosecco……Finally, something to celebrate!

Feb 5, 2021

Over the last decade, two massive wine trends have been witnessed across the wine industry: an increase in appreciation for Prosecco and an increased demand for rosé wine.   So why has it taken so long to produce a Rose Prosecco?

DOC Consortium

The answer lies in the strict rules associated with the production of Prosecco, ie. the controlled designation of origin (DOC) rules and the bureaucracy associated with changing them.  Prosecco was granted the Controlled Designation of Origin status on July 17th, 2009, and the Prosecco DOC Consortium (Consorzio di Tutela della Denominazione di Origine Controllata Prosecco) was created on November 19th of the same year to coordinate and manage the Prosecco DOC.

Whilst producers recognised the potential for making pink Prosecco, the DOC rules prevented its sale.  It’s taken until the May 2020 for the DOC Consortium to amend its rules and get approval from the Ministry of Agricultural, Food and Forestry Policies’ National Wine Committee….and now, the inaugural Rosé Prosecco DOC can be legitimately sold from January 2021.

Rosé Prosecco DOC  comes to market from

January 2021

The DOC Rules for Rosé Prosecco

To meet the DOC standards, Rosé Prosecco producers need to ensure their wine follows the following rules: 

  • Pink Prosecco can only be a blend of Glera and Pinot Nero (aka Pinot Noir) grapes, with the majority being Glera grapes and a maximum of 10%-15% Pinot Nero blended in for obtaining the bright pink tone
  • Yields can only be 18 tons/hectare for Glera and 13.5 tons/hectare for Pinot Nero
  • Second fermentation must be the Charmat Method and for a minimum duration of 60 days to ensure a magnificent perlage, fruity nose, delicious flavour and a dazzling pink hue 
  • Sales will be allowed from the 1st of January after the harvest
  • Colour needs to be pink to a more or less intensity, shining, and with a persistent foam
  • Residual sugar can be between Brut Nature to Extra Dry levels
  • Label’s will have to state the word “Millesimato” (which essentially means the “vintage” where a minimum of 85% of the grapes from that year must be used)

Market Potential for Rosé Prosecco

The DOC Consortium are expecting Rose Prosecco to be popular with “up to 30 million bottles per year” being produced.  To put this into perspective, there were 486 million bottles of Prosecco were made in 2020, meaning, about one in every 16 bottles is likely to be pink.

One in every 16 bottles of Prosecco is likely to be pink…finally, something to celebrate!

Want to try some…

If you want to get your hands on some great rose Prosecco DOC, check out Pretty Screwed’s Le Dolci Colline Prosecco Rosé, DOC.

Let us know what you think to pink Prosecco, we would love to hear your thoughts.